Google Ads pricing: management from €150/month, no commitment
Clear management fee, you pay the investment directly to Google and the Ads account is yours from day one.
Here's what it costs to have us manage your campaigns: a monthly management fee, no long-term commitment, and no hidden clauses. Google Ads investment is separate and you pay for it. If you'd like to see how we work with accounts first, visit our website. Google Ads agency in Barcelona.
What exactly do you pay for and what don't you?
In Google Ads there are always two separate invoices and it's important to understand them before signing up for anything.
The management fee It's ours. It covers the human work: setting up or auditing the account, choosing keywords, writing ads, configuring measurement, monitoring actual searches, cleaning up low-converting content, and adjusting bids and budgets. It's a fixed monthly fee, with no commitment, and the invoice includes 21 % VAT.
Advertising investment That's what Google charges you for clicks. It's charged to your card or direct debit, within your own Ads account, and Google bills you directly. It doesn't go through us, we don't add any markup, and we don't charge a commission on what you spend. If you want to invest half as much one month, it simply decreases.
Every plan involves a recommended investment. It's not a mandatory minimum, it's the figure from which that level of work makes sense: setting up six campaigns to spend €300 a month is absurd, and running a single campaign with a €4,000 investment is leaving money on the table.
One more thing: The Google Ads account is always yours. It's created with your information, and we log in as administrators. If you leave, you take the account with you, including all your history.
Google Ads management plans
Monthly fee, no commitment required. Advertising investment is not included in any plan.
Starter
150 €/month
+ VAT · no minimum contract period
To begin with a Search campaign and content budget.
- Recommended investment: up to €500/month
- 1 Search campaign
- 2 ads
- Keyword research
- Extensions and negative keywords
- GA4 Configuration
- Monthly report
- Monthly review
Essential
290 €/month
+ VAT · no minimum contract period
For businesses that want to expand channels and try more than one format.
- Recommended investment: up to €1,500/month
- Up to 3 campaigns
- Search + Display + Performance Max or remarketing
- A/B testing of advertisements
- Advanced extensions
- Email support
- Weekly review
Pro
490 €/month
+ VAT · no minimum contract period
The most popular option. Ideal for accounts with multiple services or a product catalog.
- Recommended investment: up to €3,000/month
- Up to 6 campaigns
- Search + Display + Shopping + Performance Max
- Dynamic remarketing
- Advanced A/B Testing
- Monthly follow-up meeting
- Email support
- Weekly review
Premium
950 €/month
+ VAT · no minimum contract period
For high-value investments that require fine-tuning, video, and detailed data.
- Recommended investment: over €3,000/month
- Unlimited campaigns
- YouTube Ads
- Dashboard in Looker Studio
- Google Merchant Center Feed
- Smart Bidding
- Bi-weekly meetings
- Quarterly audit
- Weekly review
Prices are exclusive of VAT. VAT rate 21 % will be applied to the invoice. No minimum contract period. You can change your plan or cancel at any time.
What's included in the management fee and what's separate?
To avoid surprises mid-month, here's what's included in the fee and what's budgeted separately.
What's included
- Account audit if you already have campaigns, or account creation in your name
- Keyword research and negative keyword list
- Campaign structure and ad groups
- Writing the ads and choosing the landing page
- Extensions: links, highlighted text, callout, and location
- Conversion and GA4 configuration
- Optimization of bids, budgets and segmentation
- Review of actual searches and continuous cleaning
- Periodic reporting and direct contact with the account holder
What is not included
- Advertising investment: you pay it directly to Google.
- Design and production of video creatives for YouTube
- New landing pages, which are budgeted separately
- The development or redesign of your website
- Hosting and domain
Frequently Asked Questions
No. Prices are exclusive of VAT. VAT rate 21 % will be applied to the invoice, so the €490 Pro plan will cost €592.90 including taxes. Your investment in Google services is separate and will be invoiced separately.
No. No commitment: you can change your plan or cancel anytime by giving notice before the next renewal. We work on everything month by month, including... SEO.
It depends on the sector, the area, and the cost per click in your market. For a local business, between €500 and €1,000 per month is usually enough to start analyzing data. Tell us what you sell, and we'll give you a specific price before you sign up.
Whenever you want. Many clients start with Starter to validate the channel and upgrade to Pro when they see leads coming in. You can also downgrade during slow seasons. The change will be applied to your next invoice, without penalty.
You. The account is created in your name, with your tax information and payment method, and we work within it with administrator access. If you stop working with us, you keep the entire account with its history and conversions.
Yes, and that's the first thing we do if you already have an account. We review your structure, keywords, negative keywords, ads, measurement, and landing pages, and tell you what's working well and what needs to be redone. You can see the rest of our pricing on the [page name/website/etc.]. prices.
Which plan suits you best?
Write to us with your industry, location, and budget. We'll recommend a plan and investment with no obligation and send you a final quote within 24 hours. If you also need a high-quality landing page, we can work with our team on that. web development.