Google Ads agency in Barcelona: clients from the first week

Google Ads does one very specific thing: it puts your ad in front of someone who is currently typing what you sell into Google. You don't interrupt anyone or stalk them online. You appear when someone is searching for a service like yours in your area.

That makes it the most direct channel there is, and also the easiest to burn out. There are four situations where it makes perfect sense:

• You need customers now. You've just opened, lost a big client, or your team is idle. A well-executed campaign starts generating calls and forms within days.
• You want to validate a new service. Before investing in an entire website and six months of content, you test with a small budget and find out if anyone is looking for that and how much each contact costs.
• Your business is seasonal. Air conditioning, summer renovations, tire changes, Christmas campaigns. You turn it on when there's demand and turn it off when there isn't.
• SEO is still maturing. Achieving good positioning takes months. Ads give you visibility from day one while organic efforts gain traction.

That last point is the important one. SEO Google Ads and SEO don't compete; they alternate. Ads buys traffic while you're running it; SEO builds an asset that continues to bring in visitors even after you stop paying. The logical approach is to start with Ads to get your business going right away and work on SEO in parallel. We manage both, so we won't tell you which is better; we'll tell you how much to invest in each.

When is it not worth it? When there isn't a decent website to send traffic to. Paying for clicks to take them to a slow page, with no visible phone number and no clear reason to call you, is throwing money away in the most expensive way possible. If you're at that point, start with the web development and then turn on the campaigns.

This is the part that causes the most confusion, and we clarify it before signing anything. There are two different amounts, and they go to two different places.

The management fee This is what you pay us for setting up, monitoring, and optimizing the campaigns. It's a fixed, monthly fee with no commitment period, and it's included in our invoice.

Advertising investment This is what you pay Google for clicks. It doesn't go through our system: the account is linked to your card or direct debit, and Google bills you directly. We don't handle it or charge any commission. You decide how much to allocate and can increase or decrease it whenever you want.

The Google Ads account is yours, always. It's created in your name, using your email and tax information, and we have administrator access. The day we stop working together, you keep the entire account: history, conversions, audiences, and all the accumulated learning, which is what really matters. No agency accounts where you walk away empty-handed.

And now for the unpleasant part. A poorly set up account can eat up your budget in days and leave you convinced that Google Ads doesn't work. The problems are almost always the same: open match keywords without a single negative keyword, all your services included in the same campaign competing against each other, conversions that are mismeasured or counted twice, automatic bidding activated before the account has any data, and ads that lead to the homepage instead of the advertised service's page.

The result is a report full of cheap impressions and clicks that hasn't generated a single call. That's why the first thing we do, whether you have an account or not, is look at how it's set up and tell you what's worthwhile. You can find the details of each plan on the page of Google Ads pricing.